Product design case study
Dude, Where’s My Bike?
Product design and design system for a B2C bike-hire app.
This project explores a mobile bike-hire experience supported by a reusable visual language and documented component system.
Working prototype
Explore the prototype
Explore the interactive prototype to the right below to experience the end-to-end bike-hire journey, from finding nearby bikes and checking availability to reserving, unlocking and starting a ride.
Project overview
The product concept helps users move from intent to ride quickly: find nearby bikes, understand availability, reserve or unlock a bike, navigate an unfamiliar area and complete the journey with minimal friction.
My role
- Product design
- UI design
- User-flow definition
- Visual direction
- Component design
- Design-system documentation
- Prototype development
Key design priorities
- Immediate clarity
- Mobile-first interaction
- Accessible typography and contrast
- Consistent reusable patterns
- Clear map and availability information
- Friendly consumer-facing visual design